The best way to predict the future is to create it.

Let's create the future together. We are convinced that the best products should be developed exactly where they are used - namely at and with you. We want to open up the innovation process and use the power of your ideas and suggestions. In this way we bundle the experience, needs and creativity of all anglers with one clear goal: to develop the best products that you really need!

Let's develop together

So that we can process as many inputs as possible, we have created two simple but thorough processes. You can either make suggestions for improvements to an existing product or help develop a completely new product. You can tell us everything. The more detailed the better. Here we go!

We're part of DirectByConsumer™, a bigger movement to empower the consumer to have a say.

Existing product?

Improve here

New product?

Co-develop here